01
THE FILM
In today's modern society everyone is engulfed by their mobile devices and it is not perceived as a problem amongst people anymore. Therefore, this short aims to challenge viewer's conception of mainstream social media content.
The ideation behind the visual imagery has been inspired by Linklater's A Scanner Darkly. The meaning that comes with the use of the rotoscoped imagery stands behind the intention of enhancing the character's opinion of himself and how different he sees himself from the rest of the world. This is also a way of unveiling the hypocrisy that has been strengthening the self-centrism of people through the means of social media.
02
THE PR0CESS
Creating One New Notification has been a very strenuous process. This short manifesto is the first project where the creators combined live-action footage with digital animation, therefore, it has been a challenge to get it to their expected standard.
The production process consisted of filming, animating, enhancing and rendering. The filming has been completed in only 4 days and it has been the least problematic step. Once the filming process had been completed the animation process started by creating first the outlines of the character for each individual picture. The process continued with enhancing the images, a step which consists of adding colour to specific areas in each image. Finally, all the individual pictures had been rendered and put together with the sound and music.